Using LinkedIn as a Business Tool

LinkedIn has become much more than a career transition tool.  When appropriately used LinkedIn is a powerful business tool. In this webinar, we will explore who should be using LinkedIn as a business tool as well as the three activities you need to execute on LinkedIn to create real business value. Attendees of this webinar will be exposed to ideas and best practices which when adopted can provide the framework for using LinkedIn as a business tool.

LinkedIn was purchased by Microsoft not because it’s a social media fad, rather because it provides significant business value to those who learn to use it correctly. In today’s highly connected and social communities LinkedIn is a business tool that should not be ignored. Primarily in a business-business environment, however also in other business environments, ignoring LinkedIn today will move you further into catch up mode in the next few years.

Learning Objectives:

  • Discover the best practices of building a professional LinkedIn Profile.
  • Understand the best practices and tactics of growing a relevant LinkedIn Network.
  • Explore and learn the best practices of building a professional reputation using LinkedIn.
  • Become aware of the value of using philosophies of Search Engine Optimization best practices of their LinkedIn Profile.
  • Become exposed to the best practices of sending and receiving LinkedIn invitations focused on your business goals.
  • Review the purpose and tactics of engaging with your LinkedIn in meaningful ways.


Title: Using LinkedIn as a Business Tool

Date: Thursday, February 21, 2019

Time: 11:00 a.m. ET

Duration: 60 Minutes

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Teddy Burriss-1

Teddy Burriss

Teddy Burriss, of Burriss Consulting, is a Certified Social Media Strategist, LinkedIn Coach, Trainer, and Keynote speaker. Teddy has been teaching the best practices and tactics of using LinkedIn and other social media platforms as business tools for over 10 years. Teddy is a Dale Carnegie Graduate Coach, Sandler Sales Trained Professional, Practiced Toastmaster and accomplished author.